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New Book: How to be Profitable and Moral: A Rational Egoist Approach to Business

A basic dilemma confronting today’s manager is how to be both profitable and moral. Making profits through immoral means—such as deceiving investors or customers—is unsustainable. Likewise, remaining moral while losing money will cause a business to fail. According to conventional morality, either a business manager maximizes profits and necessarily compromises on ethics, or necessarily sacrifices profits in order to be moral. Woiceshyn explains why this is a false dichotomy and offers rational egoism as an alternative moral code to businesspeople who want to maximize profits ethically.

Through logical argument and various examples, How to be Profitable and Moral: A Rational Egoist Approach to Business shows how to apply principles such as rationality, productiveness, honesty, justice, and pride for long-term self-interest.

Jaana Woiceshyn holds a Ph.D. in applied economics from the Wharton School at the University of Pennsylvania. She has taught business ethics for over twenty years to undergraduate, MBA, and Executive MBA students and to various corporate audiences at the Haskayne School of Business, University of Calgary, and elsewhere. This is her first book.

BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America.
The foundation for this success is unquestionably the principles outlined by Jaana Woiceshyn in How to be Profitable and Moral. —John Allison, retired chairman and CEO, BB&T and
Distinguished Professor of Practice, Wake Forest University

Jaana Woiceshyn’s book is much needed and timely. Filled with concrete examples, it provides practical guidance for making successful daily decisions—based on a moral code that works and will make us proud of what we do. —Doug Arends, chairman, Canadian Bank Note Company Ltd.

Professor Woiceshyn has provided a well-reasoned, clearly-written explanation showing . . . why business people need to live by rational moral principles as a necessary means to maximize profit. This cogent book deserves a careful reading by businesspeople, academics, and intelligent laymen alike. —Andrew Bernstein, Ph.D, author of The Capitalist Manifesto: The Historic, Economic, and Philosophic Case for Laissez-Faire