How to Be Profitable and Moral: A Rational Egoist Approach to Business” by Jaana Woiceshyn

The book is intended for “thinking managers:” with a lot of concrete examples, it shows how rational egoist principles apply to business. John Allison, Doug Arends, Carl Barney, and Andrew Bernstein wrote nice endorsements.

From the book’s conclusion:  “Being both profitable and moral is possible for business. Egoism holds—and shows—that being moral is in fact a fundamental requirement of long-term profitability. To sustain maximum long-term profitability requires that businesspeople reject both altruism and cynical exploitation of others and adopt egoism as their moral code. This means seeking objectivity—consistency with the factual requirements of human survival and flourishing through the use of reason—in all our choices and actions, as demonstrated by the philosophy and conduct of the BB&T Corporation. To achieve long-term profitability requires that we adopt and apply rational principles consistently. The virtues of rationality, productiveness, honesty, justice integrity, independence and pride, as identified by Ayn Rand, specify the actions that achieving long-term profitability entails. The main substance of this book consists of examining these virtues and showing how they apply to business, with the hope you can put them in your tool kit and use them the next time you encounter a moral dilemma in business.”

For those who wish to pre-order the book Jaana Woiceshyn writes:

How to pre-order:  Contact the customer service department of Rowman & Littlefield (the parent company of Hamilton Books, my publisher) *before November* by calling 1-800-462-6420 or by e-mailing custserv@rowman.com and give my name and the book title. I don’t think the ISBN number is necessary, but here it is for reference: 978-0-7618-5699-3. They will ask for your credit card number.

The hardcover price is US$ 40 per copy. Your credit card will not be charged until the book is shipped to you in February.

Full disclosure: as a part of the contract with Hamilton Books, I am obligated to pre-order 70 hardcover copies by November. If you think the book would be valuable to you, or as a gift to someone, please consider pre-ordering from Rowman & Littlefield to help me fill the quota. But please do this only if you think the book is worth it (it will be available through Amazon, probably for less). If you do pre-order from Rowman & Littlefield, please let me know (jwoiceshyn@gmail.com) so I can keep track of the numbers.